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Minia University (2015)

Evaluating the Tourist Image of Egypt in the Mega Tourist E-Sites

Seif, Asmaa Mohamed Othman.

Titre : Evaluating the Tourist Image of Egypt in the Mega Tourist E-Sites

Auteur : Seif, Asmaa Mohamed Othman.

Etablissement de soutenance : Minia University

Grade : Master in Tourisme Studies 2015

Résumé
The main aim of this study is to evaluate the tourist online image of Egypt in the mega tourist e-sites provided by the global travel websites, furthermore, develop a new checklist modified from literature reviews to evaluate this image. Moreover, it attempts to discover more about Egypt as a tourism destination image. The better understanding of Egypt as a tourism destination will help the decision marketing when planning and managing tourism. The objectives of the study are : 1. Determining the tourist online image of Egypt in the Mega e-sites. 2. Identifying the positive and negative attributes of the online image of Egypt as a tourist destination in the Mega tourist e-sites. 3. Demonstrating the tourist’s perception of the online image of Egypt in the mega e-sites. Results The following general results and finding can be considered as a result of the theoretical and empirical study : 1. Egypt as a tourist destination has a high positive image in the mega tourist website ; it still keeps its distinctive tourist image before and after the revolution of January 2011. 2. The tourist image of Egypt is affected by the revolution of January 2011, as the results of research illustrated that 2012 rated the highest negative percentage of tourist image of Egypt by (22%) during three years (2010,2012,2015). 3. Egypt by its distinctive merits is still has capability to enhance its tourist image which affected by events. The results insured that year 2015 rated highly positive tourist image of Egypt, Furthermore, 2015 rated the lowest negative percentage of tourist image of Egypt by (9.5%)during three years (2010,2012,2015). 4. Progressively increasing rate of comments from year 2010 to year 2015. Indeed, this indicates the importance of the electronic websites in presenting Egypt as tourist destination image. 5. Year 2012 rated the lowest percentage of positive review comments among the three years as an ordinary impact of revolution compared to 2010 and 2015. 6. Historic attractions and ancient tourist (e.g. vintage building, distinctive history and heritage) are the most popular online image attribute of Egypt, Tourist image of Egypt mainly concentrate on historical attractions. 7. Generally, travel environment attribute rated in the second place in the positive attributes for three years in the current study with (68%) versus (32%) negative image. But it is worth to mention that Travel environment attribute rated a high negative percentage in year 2012, as an ordinary result of unstable environment in Egypt after the revolution in 2011. 8. The study highlighted the high quality of services attribute especially the tour guides and presented a positive image about their professional job. 9. Natural attractions (e.g. picturesque parks, lakes, rivers and beaches) still fascinating the minds of the tourists.

Présentation étendue (EULC)

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