Informations et ressources scientifiques
sur le développement des zones arides et semi-arides

Titre : Marketing of women self help groups products a SWOT analysis with special reference to Chennai city

Auteur : Bhuvana D

Université de soutenance : Periyar University

Grade : Doctor of Philosophy (PhD) in Commerce 2013

Objectifs
The overall objective of this research is to understand better the Women Self Help Groups‟ products and their Strength, Weakness, Opportunities and Threats in Chennai City. The specific objectives of the study are given below : 1. To study the formation and functions of Women Self Help Groups in Chennai City. 2. To identify the overall business performance of Women SHGs in Chennai City. 3. To evaluate the Strength, Weakness, and Opportunities and Threats of Women SHGs and challenges faced to promote their products. 4. To find out the consumer attitude and preferences towards the Women Self Help Group products and 5. To examine the factors influencing the purchase of Women SHGs’ products.

Présentation et version intégrale (Shodhganga)