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Delft University of Technology (TU Delft) 2020

Building creative capacity : bridging the gap between social businesses and young professionals in Kenya

van den Bergh, Marie

Titre : Building creative capacity : bridging the gap between social businesses and young professionals in Kenya

Auteur : van den Bergh, Marie

Université de soutenance : Delft University of Technology (TU Delft)

Grade : Master of Science (MS) 2020

Résumé partiel
This report describes the results of a thesis commissioned by Proportion, a global design agency, situated in Amsterdam. Proportion aims to innovate for social impact by applying the human-centred design approach to current problems in society (proportion.global). One of the challenges Proportion wants to tackle is youth unemployment in Kenya. There are two parties connected to this challenge of youth unemployment within this graduation project. Firstly, there is a significant problem of youth unemployment in Kenya. This problem was addressed by Proportion, whereby they want to explore possible interventions against this unemployment. Secondly, social businesses in Kenya aim to create employment. Therefore, this graduation project seeks to redefine the relationship between social businesses and young professionals in Kenya, tackling the problem of youth unemployment. To be able to redefine the relationship between social businesses and young professionals, in-depth context research was required. This context exploration consisted of desk and field research with social entrepreneurs and inspiring youth alike. Additionally, creative sessions with Kenyan youth and social business owners were carried out. The qualitative information was used to identify the challenges of the current situation of youth unemployment. Furthermore, this helped to gain insights into the desired condition for both social businesses and young professionals. This qualitative research resulted in three problem areas of youth unemployment ; the challenge of personal identity, the difficulty of what journey to take in life and the gap between theory and practice. These problem areas are linked to three opportunity areas : identifying the capabilities of the youth, creating an open company culture and providing mentorship. These opportunity areas, which were derived from identified problems, created a frame of reference for the future relationship between social businesses and young professionals. This frame of reference initiated secondary literature research on employee engagement. The findings of the theory on employee engagement led to an adapted diagram of the employee performance pyramid (Stum, 2011). Several levels need to be fulfilled to create employee engagement.

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Page publiée le 19 avril 2021