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Copenhagen Business School (2011)

Competitiveness between local, EU and Chinese firms in Kenya

Maina Mwangi Daniel

Titre : Competitiveness between local, EU and Chinese firms in Kenya

Thesis on how less competitive local and EU firms, can strategically re-position themselves to be more competitive and create better possibilities for their business against those of the Chinese in the changing business environment in Kenya

Auteur : l Maina Mwangi Daniel

Université de soutenance : Copenhagen Business School

Grade : MSc in International Business and Politics, 2011

Résumé partiel
In the last decade, Chinese presence in Kenya for investment and trade purposes has drawn a lot of controversy among the local businessmen especially in the construction and manufacturing sectors whose infant industries have either been forced to close down due to inability to compete with the Chinese firms or in the verge of collapse. The EU firms who used to dominate the Kenyan market have also found themselves losing ground to the Chinese especially in terms of market share for their manufactured goods, and outcompeted in the tendering process of the infrastructure contracts from the Kenyan government. The thesis however analyses how these less competitive local and EU firms can strategically re-position themselves to be more competitive and create better possibilities for their business against those of the Chinese in the changing business environment in Kenya. The reason why Kenya is chosen as a case is because of the intensity of this trend that has drawn attention of different stake holders both within the country and the rest of the world. Internally, the thesis analyses SBR and its role in the Kenyan economic growth and also introduces the MNEs theory which involves Dunning’s Electic paradigm OLI model and Mathews LLL model which are used to provide the theoretical base for this research. The models explain how FDI has affected the practice of SBR in Kenya. Two case studies are introduced describing what kind of challenges are faced by the Local, Chinese and the EU firms in the construction and horticultural sectors in Kenya, also their current and future competitive positions in their respective sectors.

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Page publiée le 8 mai 2021