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Accueil du site → Doctorat → Australie → 2020 → The Impact of Socio-Cultural and Religious Values on the Adoption of Technological Innovation : a Case Study of Saudi Arabia

University of Canberra (2020)

The Impact of Socio-Cultural and Religious Values on the Adoption of Technological Innovation : a Case Study of Saudi Arabia

Alsheddi Abdullah

Titre : The Impact of Socio-Cultural and Religious Values on the Adoption of Technological Innovation : a Case Study of Saudi Arabia

Auteur : Alsheddi Abdullah

Université de soutenance : University of Canberra

Grade : Doctor of Philosophy (PhD) 2020

Résumé partiel
The main purpose of this research is to investigate the impact of socio-cultural and religious values on the adoption of technological innovation in Saudi Arabia. Although many studies have been conducted on the adoption of technology in developed nations, only a few analyses have focused on the Middle East, and particularly Saudi Arabia (Al-Saggaf, 2004 ; Alomari, 2014). Specifically, there has been little research published specifically on the impact wielded by socio-cultural and religious values on technology adoption (Sedikides 2010 ; Al-Sharif, 2014 ; Ab. Wahab, 2016). This study addresses the gap in our knowledge on this subject by examining the impact of socio-cultural and religious factors on the adoption of technological innovation in a Middle Eastern country. The study develops a comprehensive theoretical framework based on existing relevant theories and models, namely the following : Unified Theory of Acceptance and Use of Technology (UTAUT) by Venkatesh, Morris, Davis & Davis (2003) ; the Innovation Diffusion Theory Model (IDT) by Rogers (2003) ; the Theory of Reasoned Action (TRA) by Ajzen & Fishbein, 1980 ; the Technology Acceptance Model (TAM) by Davis (1989) ; and the Cultural Dimensions Theory (CDT) by Hofstede (1973). The research model of this study comprises several new variables and several adapted variables that were not fully captured in the existing theories. New variables are added to the model to overcome the limitations of the current models. The selection and combination of factors in this study go beyond previous research in an attempt to create a better model by bringing together relevant factors into a coherent model that investigates innovation adoption by individual employees within an organization in Saudi Arabia. This study also expands on the current technology adoption studies within a developing country. It addresses a substantial knowledge gap by addressing cultural, social and religious influences in a comprehensive model. The study asserts that religious, cultural and social values have significant influence on the adoption of technological innovation. A solid contribution is made to theory and practice in the context of a Middle Eastern country. Furthermore, six research questions were developed to cover the areas of cultural values, social values, religious values, demographics and expected benefits in addition to the attitude effects. Twenty hypotheses were proposed for these six categories. The study uses quantitative methods to collect and analyze the data. Online questionnaires were used to collect information regarding the attitude to the adoption and usage of Government Resource Planning (GRP) Systems and the outcomes for employees working at the Ministry of Foreign Affairs in Saudi Arabia. A pilot study was conducted to establish the validity and reliability of the survey instruments. The questionnaire was then sent to 1677 employees to the Ministry of Foreign Affairs (in Saudi Arabia). In total, 377 completed questionnaires were received of which 340 were deemed usable, making a response rate of 22.48%. Statistical Package for Social Sciences 23.0 (SPSS) was used to analyze the data.

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