Informations et ressources scientifiques
sur le développement des zones arides et semi-arides

Accueil du site → Master → Kenya → 2018 → INFLUENCE OF CULTURAL PRACTICES ON ENTREPRENEURIAL ORIENTATION AMONG THE PASTORALIST COMMUNITY OF WEST POKOT COUNTY, KENYA

Kisii University (2018)

INFLUENCE OF CULTURAL PRACTICES ON ENTREPRENEURIAL ORIENTATION AMONG THE PASTORALIST COMMUNITY OF WEST POKOT COUNTY, KENYA

LONGARITOM, BENSON RIRIMPOI

Titre : INFLUENCE OF CULTURAL PRACTICES ON ENTREPRENEURIAL ORIENTATION AMONG THE PASTORALIST COMMUNITY OF WEST POKOT COUNTY, KENYA

Auteur : LONGARITOM, BENSON RIRIMPOI

Université de soutenance : Kisii University

Grade : MASTER OF BUSINESS ADMINISTRATION 2018

Résumé
The aim of this study was to find out the influence of cultural practices on entrepreneurial orientation (EO) among the Pastoralist Community of North Pokot Sub-County in Kenya. The objectives were to determine the influence of initiation rites, cultural beliefs and popular sayings, and gender roles on the EO of this Pastoralist Community, as well as determine the mediating role of Government initiatives on the relationship between cultural practices and EO of the community. The study employed mixed methodology. The qualitative approach employed ethnographic design (using interview guides, focus group discussions and observational guides), whereas questionnaires were used to carry out cross-sectional survey in order to gather both quantitative and qualitative data. The validity of the questionnaire was tested for content validity by subjecting it to a pilot survey and data analyzed, and was found to be accurate. The interview guide and focus group discussions guide were reviewed and refined by the supervisors. The reliability of the questionnaire was tested using test retest methods and yielded a reliability coefficient of 0.857 as calculated using PPMC formula in SPSS. Purposive sampling was used to identify a sample of 154 respondents (30% of target population) in which 150 questionnaires were returned. Qualitative data analysis was done by summarizing key findings, explanations and interpretations. Quantitative data analysis was done with the help of SPSS version 22 and analyzed data presented in form of charts and tables. Findings showed that initiation rites, cultural beliefs, popular sayings and gender roles influence the Community’s EO whereas government initiatives have a moderating effect. The percentage of respondents agreeing that initiation rites influence EO was highest for eldership rites at 42.7%, whereas the percentage of those who agreed that cultural beliefs influence EO was highest for ‘our wealth is in animals’ at 27.3%, whereas it was highest for the saying Merop chi chii at 65.3%. The gender role of ‘men should be out as cattle keepers’ received highest percentage at 31.3%. All these results were corroborated by qualitative data from interviews and discussions. There was a negative and significant relationship between cultural beliefs and popular sayings and EO (β=-0.304 ; p<0.05). There was a positive and significant relationship between initiation rites and EO (β=0.16 ; p<0.05). There was a positive and significant relationship between eldership rites and EO (β=0.641 ; p<0.05). The model has an r2 value of 0.613. The study recommends that business skills trainings be carried out to help the community diversify the sources of income. Role models and mentoring programs targeting elders are needed since the community understands heroism in the culture of moranism

Présentation

Version intégrale (2,1 Mb)

Page publiée le 23 juin 2022