Informations et ressources scientifiques
sur le développement des zones arides et semi-arides

Titre : Online local product commercialization, marketing and promotion sustains biodiversity-friendly livelihoods (Morocco)

Pays : Maroc

Date : 01-01-21 // 31-03-21

Résumé
This project will assist rural cooperatives and enterprises in High Atlas key biodiversity areas to commercialise their cosmetic, craft and culinary goods. It will do this through COVID-adapted online approaches that shorten market chains and favour local direct sales. Social media campaigns will be used to educate the general public about the value of purchasing biodiversity-friendly local products that support community livelihoods. These will complement websites developed with open-source software. Together, these will promote local goods derived from sustainably harvested and equitably traded biological resources whilst portraying the people who produce them

Project Leader : : Dr Gary Martin
Lead Organisation : GDF - Global Diversity Foundation

Budget : £59,900.00

Darwin Initiative