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Pontificia Universidad Católica del Perú (2022)

Modelo prolab : Producción y comercialización de agua atmosférica embotellada

Calderón Fuentes, Angela Teresa — Mendoza Mendoza, John Elvis — Molina Fernández, Juan Josue

Titre : Modelo prolab : Producción y comercialización de agua atmosférica embotellada

Auteur : Calderón Fuentes, Angela Teresa — Mendoza Mendoza, John Elvis — Molina Fernández, Juan Josue

Université de soutenance : Pontificia Universidad Católica del Perú

Grade : MAGÍSTER EN ADMINISTRACIÓN ESTRATÉGICA DE EMPRESAS OTORGADO 2022

Résumé
The lack of water is a global problem, given the increase in environmental pollution and climate change, which has caused that every day there is less availability of this natural resource. At the same time, the population increase produced that people live in cones or remote places and do not have access to basic services. In the Ica region, because it has a dry and arid climate, this problem is accentuated, especially in the villages where the inhabitants do not have water to satisfy their basic needs, having to travel several kilometers every day to be able to find people who can sell this vital element in other areas or communities. Faced with this reality, the idea of Hidra arises, which seeks to be an alternative solution for the aforementioned scarcity and tries to satisfy the need of the inhabitants of the villages in terms of having water for consumption in their community. To solve the issue of insufficient water resources, technology consisting of atmospheric generators that will produce water from the air will be used. To solve the problem of access to water in the hamlets, the production plant will be established within it and Hidra water will be sold in drums to the residents through warehouses. To avoid the generation of waste and environmental contamination, returnable containers will be used to reduce their excessive use in the production process. In addition, the initiative will contribute to Sustainable Development Goals (SDGs) 3, 6, 9, 10 and 13. Finally, the financial analysis carried out showed that Hidra’s proposal is profitable as it has a positive NPV of S / 680,448 and an IRR of 44.37%. In addition, the proposal is scalable and sustainable over time as it has the possibility of diversifying the product, as well as replicating it in other villages in the Ica region and in southern Peru.

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Page publiée le 15 novembre 2022