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Van Hall Larenstein University of Applied Sciences (2011)

Role of print media communication in the enhancement of Afghan (male) farmers’ agricultural knowledge on “Improved Orchard Management Practices” : Aybak district, Samangan province – Afghanistan

Pour Shah

Titre : Role of print media communication in the enhancement of Afghan (male) farmers’ agricultural knowledge on “Improved Orchard Management Practices” : Aybak district, Samangan province – Afghanistan

Auteur : Pour Shah

Université de soutenance : Van Hall Larenstein University of Applied Sciences

Grade : Master of Management of Development, Specialization Rural Development and Communication 2011

Résumé partiel
Aybak district of Samangan, Afghanistan is one of the districts where most the population are engaged with orchard farming especially their almonds are popular in most of the Asian countries. But mostly the farmers of this area are suffering from not having full access to agricultural extension workers and agricultural extension messages about orchard management practices, which made their life difficult. After the 3 decades of war in Afghanistan, all its infrastructures, transport, education and especially communication systems were destroyed but now with having the support of developed countries and international donors the country is moving forward and since the communication system was destroyed and meanwhile the limited extension workers compel the MAIL to get use of mass media, so now not only MAIL and its development project like Horticulture and Livestock project (HLP) but some other development organizations are also trying to deliver the extension messages though mass media especially print media and radio. The objective of this research was to explore the role of print media communication in the enhancement of Afghan (male) farmers’ agricultural knowledge on improved orchard management practices. The research was also aim to provide a contribution to policy analysis and policy design policy recommendation of Ministry of Agriculture, Irrigation and Livestock (MAIL) and Horticultural and Livestock Project (HLP). The result shows that most of the respondents have access to different print media, such as brochure, magazine, pamphlet, calendar and leaflet which they received from different government and non government organizations. They have learned different orchard management practices from different printed extension materials, they only used the messages or information which was relevant to them and some messages were really appreciated.

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Page publiée le 19 novembre 2022