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Durham University (1997)

Livestock marketing in the Jordanian Badia

Al-Oun, Salem Safah

Titre : Livestock marketing in the Jordanian Badia

Auteur : Al-Oun, Salem Safah

Université de soutenance : Durham University.

Grade : Doctor of Philosophy (PhD) 1997

The purpose of this study is to investigate and provide a better understanding of the processes of Bedu livestock marketing system in the Badia of Jordan, particularly farmers’ market behaviour, linkages to markets and their decision-making process. A mixture of quantitative and qualitative research methodologies were utilised. A stratified random sample of 193 Bedu farmers, and interviews with traders were applied. The whole region of the Jordan Badia and Research Development Programme was covered. The questionnaires were distributed and every farmer was interviewed by the researcher in the period from July to November 1995.A broad conceptual framework was employed to investigate quantitatively the interactions and dependencies between household conditions, socio-economic characteristics and livestock sales. These factors, which are usually outside the livestock enterprise, are important in household marketing decision-making in relation to time and place of sale, and reasons for sale. The results of this study indicate : Regarding farmers’ marketing behaviour, marketing decisions are related to a household’s demand for cash, and environmental factors such as the high cost of production, disease, unstable government policy, household characteristics, and labour capacity. The most important of these factors is to generate cash to buy feed or to reduce costs and eliminate the risk of disease. Most households with fewer than 100 head of sheep were more restricted in their sales decisions than households with larger flocks.

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