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Innovations for Poverty Action (IPA) 2013

Estimating the Impacts of Microfranchising on Young Women in Nairobi (Kenya)

Microfranchising Women Kenya

Innovations for Poverty Action

Titre : Estimating the Impacts of Microfranchising on Young Women in Nairobi (Kenya)

Région /Pays : Kenya

Date : Jan. 2013-July 2015

Youth unemployment is a major challenge in many low-income countries, and evidence suggests young women in urban areas are disproportionately affected. This study in Kenya evaluates the Girls Empowered by Microfranchising program, which connects unemployed participants with local business franchisors and provides mentoring and startup capital for participants to launch businesses. The study will measure the direct impacts of the microfranchising intervention on participants ; compare program impacts to the effect of a cash grant program ; and estimate the impact of new microfranchises on nearby businesses.

While many programs have attempted to increase young women’s physical and human capital, evaluations of these programs have generated mixed results. However, there is mounting evidence that multifaceted economic empowerment programs that combine job skills or vocational training with more holistic life skills education can have substantial impacts on the entrepreneurial activities of young women. Microfranchising is a recent policy innovation that falls in this category. Microfranchising programs connect unemployed participants with local franchisor businesses, providing motivated individuals with an established business model and the capital and business linkages needed to make their business model operational. In developing country settings where formal sector employment is relatively unavailable to young women, microfranchising programs may be especially valuable. This study is the first ever impact evaluation of a microfranchising program

Partenaire  : International Rescue Committee (IRC)

Innovation for Poverty Action (IPA)

Page publiée le 18 octobre 2015, mise à jour le 22 novembre 2017