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Universidade de Brasília (2013)

Comunicação popular na construção de políticas de acesso à água no Semiárido : a experiência da ASA

Brochardt, Viviane dos Santos

Titre : Comunicação popular na construção de políticas de acesso à água no Semiárido : a experiência da ASA

Auteur : Brochardt, Viviane dos Santos

Université de soutenance : Universidade de Brasília

Grade : Mestrado em Comunicação 2013

Résumé
The popular communication and social mobilization have been widely studied in recent decades. What this research wants to show of innovative is the popular communication in dialogue with the so called mass communication, developed in network within the Brazilian semiarid, by a collective of more than a thousand civil society organizations called Brazilian Semiarid Articulation (ASA). This network innovates in proposing and implementing public policies for access to water in the region known as the country’s driest. These policies presuppose the coexistence with the semiarid region in opposition to combat drought. This paradigm guide all actions of ASA, including its communication policy, which has as its priority the smallholder in the Semiarid. At the time of this research, communication actions undertaken by ASA had directly reached more than two million people benefited by ASA’s programs : One Million Cisterns (P1MC) and One Land and Two Waters (P1+2). The communication actions are performed by a collective of 46 professionals, including members of the popular press and journalists from the network. To know this work, we developed a field survey in three communities : Canto/BA, Tejuco/MG and João Congo/MG and interviewed 38 people to understand the limits and possibilities of communication developed by ASA. The main question to be answered in this research is : What is the role of communication in social mobilization of the various actors in ASA, especially small farmers, to develop and implement the programs One Million Cisterns (P1MC) and One Land and Two Waters (P1 +2) ?

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Page publiée le 20 janvier 2016, mise à jour le 27 juillet 2017