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Universität Hannover (2002)

Marketing of indigenous fruits in Zimbabwe

Ramadhani, Tunu

Titre : Marketing of indigenous fruits in Zimbabwe

Auteur : Ramadhani, Tunu

Université de soutenance : Universität Hannover

Grade : Doktor der Gartenbauwissenschaften (Dr. rer. Hort.) 2002

Résumé
Poverty, food insecurity and unsustainable use of natural resources are being blamed for the setback of African development. Research on the domestication of indigenous fruits, conducted by the International Centre for Research in Agroforestry (ICRAF) is among the several attempts to improve the livelihood strategies of the poor communities to attain food security, improve nutrition, increase cash income while conserving the environment. However, the research initiative is being limited by lack of baseline information on the existing production-to-consumption system. This study aims at describing the market structure, conduct and performance of Uapaca kirkiana and Strychnos cocculoides indigenous fruits, including the institutions guiding the management of the trees and use of the fruits. Also, intents to evaluate the demand of the fruits by assessing consumerís attitudes, preferences and willingness to pay, and finally suggest on improvements. The study was conducted in Murehwa and Gokwe production and marketing sites, Mbare central market, City Botanical gardens and Westgate shopping centre. Data was collected by a review and analysis of secondary information, Rapid Market Appraisal, formal surveys and conjoint experiment, and analysed using descriptive statistics and advanced multivariate methods. Findings suggest that there is a substantial amount of trading and consumption of the fruits in both rural and urban areas of Zimbabwe. The marketing system is characterised by lack of production, as all fruits for selling and consumption are collected from the natural forests. There are numerous collectors and retailers but few wholesalers causing less competition at their level. There is no sophisticated product differentiation, however elementary presale activities at the retail level reflect consumer preferences. There is a lack of price formation mechanism. Major means of price formation include information from neighbours, knowledge of previous seasons and total cost incurred by the traders. One of the main obstacles to improving the marketing system is missing institutions defining property rights of IFTs and the fruits. The fruits are still treated as a public good, although increased usage has caused shortages and rivalry. Despite the constraints, consumers love the fruits and they are willing to pay, and hence traders generate some cash. In order to increase market sales, traders may supply high quality fruits in Harare markets, areas of high preferences. Furthermore, the government may set up reliable institutions among other recommendations, in order to encourage private action

Mots clés : Simbabwe ; Uapaca kirkiana ; Frucht ; Vermarktung ; Verbraucherverhalten

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Page publiée le 23 mars 2008, mise à jour le 9 janvier 2019