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Accueil du site → Master → Pays Bas → 2016 → Developing an innovative value proposition to replace paraffin In South African low-income communities : based on the case of Sesolo Mello B.V. working in the Kayamandi township, Western Cape, SA

Wageningen University (2016)

Developing an innovative value proposition to replace paraffin In South African low-income communities : based on the case of Sesolo Mello B.V. working in the Kayamandi township, Western Cape, SA

Bussmann, Jacob P.

Titre : Developing an innovative value proposition to replace paraffin In South African low-income communities : based on the case of Sesolo Mello B.V. working in the Kayamandi township, Western Cape, SA

Auteur : Bussmann, Jacob P.

Université de soutenance : Wageningen University

Grade : Master of Science (MS) Urban Environmental Mangement 2016

Résumé
Household air pollution presents a major social and environmental problem. The WHO (2014) states, that 3 billion people cook and heat their homes using open fires and simple stoves, using impure fuels like paraffin. This results in approximately 4 million people dying prematurely from illness related to cooking with solid fuels. Women and children are mostly affected. Paraffin mainly prevalent in the South African township context is one of the worst pollutants, causing not only disease through household air pollution but, in combination with unsafe stoves, causes large shack fires every year. Moreover, residential solid fuel burning accounts for 25% of global black carbon emissions (Tait et al., 2013). Governments and NGO´s like the Global Alliance For Clean Cookstoves have been trying to introduce alternative stoves and fuels for decades – with little success. Reasons for this are among others : Foreign Design without local “buy-in”, underestimated hurdles of behavioral change, unaffordable solutions and limitations through lock-in designs. This entrepreneurial research is targeted at supporting the social enterprise Sesolo Mello B.V. in surrounding these pitfalls by developing a sustainable value proposition to replace paraffin, valid for township communities in the Western Cape, South Africa. The value proposition canvas, as basis for Sesolo Mello´s business model was utilized to deduct relevant research questions, and conduct a proper customer validation process in the Kayamandi township - underlined by principles of the Integrated Renewable Energy Potential Assessment (IREPA) approach. The results of applying the value proposition design process, show that the best way to replace paraffin and other solid cooking fuels in Western Cape Townships would be to establish the provision of cheap electricity through centralized or decentralized electricity production. Since this development is costly and only slowly facilitated by the government, next to the incurred costs for customers, to buy an electrical cooker - a transition solution is advised. The derived value proposition results in the introduction of a fluid biofuel alternative, based on waste vegetable oils, that could replace paraffin one by one in the existing cook stoves. It is well perceived, avoids the common pitfalls – based on the current knowledge base- and checks most customer requirements in the value proposition canvas. This solution would be able to create substantial impact not only in the Western Cape but in the whole South African context, where 650 million liters of paraffin could be replaced yearly, with a reduction of toxic household air pollution by 90%. This value proposition design does not claim to be complete or be technically and economically feasible – this will still be evaluated by Sesolo Mello. However, it can be seen as a representation of customer pains and the wish to transition away from paraffin.

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