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University of Nairobi (2017)

Empowerment of women entrepreneurs through mobile telephony technology : a case of Isinya, Kajiando county, Kenya

Gitahi, Jacinta W.

Titre : Empowerment of women entrepreneurs through mobile telephony technology : a case of Isinya, Kajiando county, Kenya

Auteur : Gitahi, Jacinta W.

Université de soutenance : University of Nairobi

Grade : MASTER OF ARTS IN GENDER AND DEVELOPMENT STUDIES 2017 2017

Résumé
Women empowerment is a key subject in gender and feminist discourses, with the aim of inculcating strategies that mainstream gender and empower women. Mobile telephony technology has emerged as one of the ways in which women entrepreneurs can benefit and enhance their empowerment. This study sought to investigate the empowerment of women entrepreneurs through mobile telephony technology in Isinya, Kajiado County. Using a cross-sectional design and mixed method, the study targeted women entrepreneurs to identify the mobile phone services and applications they use, how these benefit them and the challenges they face. Survey method, which targeted 50 women entrepreneurs, was used for quantitative data and 3 women-only focus group discussions provide the qualitative data. The results showed that women entrepreneurs use a variety of mobile phone services and applications including M-Pesa, M-farm, NikoHapa, Olalashe, iCow, WhatsApp, and My Social Media. These enhance the women’s entrepreneurial success through market information, networking, reducing costs and acting as advertising platforms as well as easing communication. However, the women face challenges in access and use of the mobile phone services. These include information gap as well as the socio-cultural constructions of gender, power relations and norms that limit use of the services. The study concludes that mobile telephony technology is an important pillar supporting women empowerment. It recommends that women empowerment programs and strategies need to tap into the potential of technology in transforming the lives of women.

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Page publiée le 23 avril 2018