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Scale up of household water treatment with a Try and Buy approach


Titre : Scale up of household water treatment with a Try and Buy approach

Pays/Région : Ghana

Date 01-Aug-2017 // 31-Mar-2018

Although 89% of people in Ghana have access to improved water sources, 93% of them do not treat the water at point of use as they perceive the water to be safe. The Environmental Health and Sanitation Directorate acknowledged the need for household water treatment and safe water storage (HWTS), such as filtration, chlorination and boiling, A national strategy and scale-up model was drafted in 2014, together with UNICEF. This scale-up model consists of the following steps : (1) behaviour-first approach, (2) public-private partnerships and (3) commercial / business approach. The new installed government also gives high priority to improved drinking water.
Initial market research by Basic Water Needs in Ghana has shown that the supply chain of and awareness for HWTS is still very much undeveloped. Options in the market are chlorine tablets, but people do not seem to use them extensively, and there are locally made ceramic pot filters, Awareness for safe water has been increased by the rise of the use of sachet water. 500 ml sachets can be obtained everywhere in both cities and smaller towns. They are perceived to give safe ‘pure’ water but this is only guaranteed for some brands, and the plastic waste is enormous. The positive side of the sachet is, next to awareness for safe drinking water, employment for many people, especially women.
Market research by the Ghanaian partners in this project showed that people were positive towards using a water filter instead of sachets, for reasons of savings in the longer term, reliability (they can be sure that the water is safe) and decrease of plastic waste. Also the recent evaluation of iDE Ghana indicated that families are interested in and willing to pay for a water filter. Some challenges to implement household water filters in Ghana are the relatively high initial investment costs, the absence of a supply chain, the unfamiliarity of filters and the ‘convenience’ of the sachets.

This project wants to prove if with a new and innovative business model (Try and Buy) a sustainable supply chain for household water filters can be developed in Ghana. Women leaders and women entrepreneurs will be trained and subsequently demonstrate the filters to their network (existing women groups). Families can try the filter for 3 months for free and in that period save costs by not having to buy sachet water or to boil water. After the trial period each family can decide to buy the filter or to give it back. We expect that this will lead to demand creation and income generation. The project will be carried out by three experienced local organisations in Ghana and one in the Netherlands, in order to bundle expertise and share knowledge

Population cible
We will start with those groups where families now buy bottled water or water sachets, or boil the water. Target group will most likely be middle to lower income areas. These will be areas where people do not have high end water purifying solutions to their disposal, but enough income to buy bottled water or water sachets.

Total Budget : 25,000 EUR

Aqua for All

Page publiée le 15 août 2018