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2011

FRUILEMA Web-enabled information platform provides producers access to new markets

Mali

Titre : FRUILEMA Web-enabled information platform provides producers access to new markets

Pays : Mali

Date/Durée : 18-Jan-2011

Résumé
In Sikasso, fruit producers of the cooperative FRUILEMA use mobile phones and Internet to collect and present information on producers and produce on a web-enabled platform. This enables them to access the European market and increase sales. In Europe, producers need to meet the requirements of the Eurepgap certification and have exact knowledge about the quality and quantity of produce, places and periods of production. A track- and tracing system allows FRUILEMA to present this information

Contexte
Exporters must face many requirements and constraints if they wish to enter the European market. They need to have exact knowledge about the quantity and quality of farm products, places and periods of production. Meanwhile, international consumers want to be able to trace the products. For importers, it is important to be able to assess the quality and reliability of their exporting counterparts. For producers, it is important to know the exact surface of their production areas and the requirements of the market. Actually, the idea of a web-enabled platform is to provide information to all parties involved in the mango value chain.

Objectifs
* to possess reliable data - to increase output and productivity - to enable packaging centres to operate all year round by having a sufficient variety of products * to comply with the requirements of external markets - to introduce new farming techniques - to reassure consumers through product traceability * to create a Mali label in order to gain market share - to increase the operational effectiveness and professionalism of Fruilema and its members

Partenaires
Mise en oeuvre : FRUILEMA
Suivi : IICD
Financement : IICD ; Manobi ; SDC Mali

Budget : 161 500 EUR

Présentation (akvorsr)

Page publiée le 26 août 2018