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Politecnico di Milano (2018)

Reviving cultural heritage through fashion creation. Case study : women traditional costume in southern Iran


Titre : Reviving cultural heritage through fashion creation. Case study : women traditional costume in southern Iran


Université de soutenance : Politecnico di Milano

Grade : Laurea Magistrale 2018

“The garment is a ghost of all the multiple lives it may have had. Nothing is shiny and new ; everything has a history…” (Knox,2011). The world is spinning rapidly that does not let people hold on for a moment, think about what they have done, and what is their responsibility toward their home, history, culture and society. Precious treasures were abandoned due to incompetency of the rulers and unawareness of the people. Unawareness about how important is culture and cultural heritage to¬ a country. The habitude of our clothing and clothes making is the reflection of our cultural and social background. Meanwhile fashion and the fashion industry as an absolutely powerful organ, which is influencing every community, economically, culturally and socially can be a positive tool for making a change, improving awareness about what is the real value of preserving cultural heritage, and how much we can help people developing their lives through it. Fast Fashion which is the second largest polluter in the world, if slow down gradually, by the help of designers, manufacturers and also the customers, can be a path through which we can help a young fashion community to flourish and result in new ethical jobs for artisans who deserves a better life, and also to the economy and culture of a country. Iran fashion industry which is quite a young industry is walking on the edge of fast fashion and traditional designs. This industry is absolutely potential for going toward an ethical and sustainable movement, as the customers nowadays are turning back to use garments rooted in their culture, yet stylish and modern. In the researches on Iranian fashion market and the customers and their needs, figured out there is a lack of Iranian brands and collections which are using designs with local roots, in an ethical and culturally sustainable way. In this path by communicating and visiting local artisans of some very isolated cities and villages in southern Iran, their abilities and skills are recorded as the material we can use to develop this young industry. During this visits several old traditional garments were found which they didn’t use anymore, but the handmade traditional art they put in to them was fabulous. Therefore, as the method of accomplishing the concept of the collection for this project, upcycling of the vintage embroideries on those traditional garments was selected. In this way, the concept of reviving cultural heritage can be developed by means of fashion through a modern-traditional garment collection, which is telling the story behind the garments worn by real people in a corner of the world during a long history.

Mots Clés  : culture ; heritage ; history ; background ; traditional-modern ; combination ; ethical ; cultural sustainability


Page publiée le 24 mars 2019