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Cairo University (2015)

Branding As an Input Effective Urban Development in the Tourist Cities (Case Aswan) City Study

Mennat Allah Hassan Khafege

Titre : Branding As an Input Effective Urban Development in the Tourist Cities (Case Aswan) City Study

Auteur : Mennat Allah Hassan Khafege

Etablissement de soutenance : Cairo University

Grade : Master of Science (MS) 2015

Résumé
The Branding embodies the full range of physical, social, psychological and ideological qualities of the product or the city a pain response marketed where he confirmed many researchers that the city treated humanely and marketed as a product marketing their own ways with Rum’ve had a specificity distinct identity and unique place Where research aims to develop a set of principles and standards of scientific and practical for the establishment of trademarks urban cities Arab Republic of Egypt to ensure success in attracting investment and tourism and attract people from around the world

Mots Clés : Brands, Tourist cities

Présentation

Page publiée le 21 avril 2020