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Rajasthan University of Veterinary and Animal Sciences, Bikaner (2017)

INFORMATION SEEKING BEHAVIOUR OF TRIBAL LIVESTOCK OWNERS IN SIROHI DISTRICT OF RAJASTHAN

ROHITASH KUMAR

Titre : INFORMATION SEEKING BEHAVIOUR OF TRIBAL LIVESTOCK OWNERS IN SIROHI DISTRICT OF RAJASTHAN

Auteur : ROHITASH KUMAR

Université de soutenance : Rajasthan University of Veterinary and Animal Sciences, Bikaner

Grade : Master of Veterinary Science (Veterinary and Animal Husbandry Extension Education) 2017

Résumé
India is predominantly an agrarian country where animal husbandry forms the backbone of national economy. Information is considered as an important resource and a key commodity for the progress of the livestock owners of the nation. The present study was conducted on 120 tribal livestock owners of Pindwara and Abu road tehsils of Sirohi district of Rajasthan all these livestock owners were selected purposefully. The purpose of the study was to document the information seeking behaviour, credibility of the information sources and channels and constraints faced by livestock owners in seeking information. The study revealed that majority of the respondents (69.17%) belonged to the middle age group were illiterate (36.67%) and merely 10 per cent were educated up to secondary and above level of education, had nuclear type of family (77.50%), medium family size (64.16%), possessed medium group of livestock holding (88.33%) and medium level of annual income (65.83%). It was found that the respondents had more access to the sources namely local leaders (MPS=91.35), veterinary officer (MPS=87.22) and livestock assistant (MPS=86.94). It was further found that the respondents had more access to the channels namely veterinary hospital (MPS=86.11), farmer’s meeting (MPS=79.16) and training (MPS=77.22). Interestingly, the credibility attached to different sources and channels was quite different to the accessed sources and channels. It was observed that the sources of information namely scientist from KVKs/Universities (MPS=89.16), Vety. officers (MPS=86.11) and LSA (MPS=85.80) were rated as most credible sources of information by the tribal livestock owners in the study area. It was further reported that channels of information namely Scientist from veterinary hospital (MPS=81.94), farmer’s meeting (MPS=79.16) and training (MPS=77.22) were rated as most credible channels. It was observed that personal characteristics namely age, education, livestock holding, land holding, annual income and occupation were significantly associated while family size and material possession were negatively associated with the information seeking behaviour of the livestock owners. The study findings revealed that constraints perceived by the livestock owners in accessing animal husbandry information the major constraints causing serious concern to livestock owners were ; i.e. Illiteracy, lack of basic knowledge in using communication media, long distance of information centres and lack of personal interest to seek information while cultural beliefs, poor fidelity of communication media and high noise, unsuitable timings for radio and T.V. programmes and poor availability of livestock farm publication were the least serious constraints in their respective categories of constraints in the study area. It is therefore recommended that the efforts be made to increase the access of livestock owners to more credible sources and channels of information, the personal antecedent variables having bearing on information seeking behaviour be considered while planning development policies, and measures to overcome the constraints be limited.

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