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Accueil du site → Projets de développement → ONG/NGO Coopération décentralisée → Sénégal → The powerful combination of Radio broadcasts and push voice messages is providing smallholder farmers with the right information for uptake of technologies that increase their productivity and climate resilience in Senegal

2015

The powerful combination of Radio broadcasts and push voice messages is providing smallholder farmers with the right information for uptake of technologies that increase their productivity and climate resilience in Senegal

Senegal

Titre : The powerful combination of Radio broadcasts and push voice messages is providing smallholder farmers with the right information for uptake of technologies that increase their productivity and climate resilience in Senegal

Access to ICT is very high even in rural areas, with 76% of population that own at least one mobile phone and 83% listen to radio. This makes Senegal fertile ground for TICmbay

Pays : Senegal
Lieu : 12 regions in Senegal

Date : 2015-2019

Contexte : In Senegal, use of improved inputs has been limited among small scale farmers, and few farmers report regularly engaging with conventional extension services.

Présentation
TICmbay (combining “ICT” in French and “farming” in Wolof) leveraged the power of local radio and mobile phones to promote uptake of improved climate-smart agricultural technologies and practices to complement existing agriculture extension.
* TICmbay leveraged trusted voices in local languages to deliver credible, accessible messages to hard-to-reach, last mile, farming households though interactive local language radio broadcasting combined with IVR voice messaging services (YouTalk, M-Alert)
* Local radio stations broadcast programs featuring local leaders and farmers discussing their experiences with the promoted agricultural technologies.
* TICmbay has succeeded in securing financially viable ICT services to over 800,000 rural men and women in 12 regions of Senegal This was achieved through the incorporation a social enterprise, Jokalante, which continues to provide ICT services to clients seeking to dialogue with hard -to-reach communities.

Partenaire (s) : United Purpose (formerly Concern Universal), SBC4D, Eclosio (formerly ADG), University of California, Santa Cruz-

Financement : The United States Agency for International Development (USAID), the UK Department for International Development (DFID) and other donors under Cooperative Agreement AID-OAA-A-15-00010 – New Alliance ICT Extension Challenge Fund in Senegal

Practical Action

Page publiée le 2 juillet 2021